'We learned a lot about the value of cultural integration into the UX design process– it adds a layer of authenticity and a voice for the user that is special and unique to this app..."
- Matthew, Director of Product Design
OG digital brand experience.
In addition to creating seamless and functional UX, security was paramount in an industry known for fakes. We worked closely with Sneaker Con to transform their annual event experience, learning from the subject matter experts first-hand, and further elevated their brand and culture for shoes into a winning digital brand experience.
We built a mobile app experience and complementary content management system for maintaining the backend database of inventory, transactions, and order tracking.
We integrated with Paypal, NFC, shipping and order tracking, payment gateways, CMS, and social media embeds to create a fully immersive and seamless digital experience for sneakerheads and the team.
“Cultural integration was the most important facet of this entire project– we had to digitally capture the essence, language, and physical dynamic of a Sneaker Con event, add massive security layers to it and make it as fast-paced and energetic as the trading pit.”
The Holy Grail.
A big part of the process was immersing ourselves into the culture. We attended Sneaker Con trading events in NYC to observe and learn how the system worked; talked to sneakerheads and learned their lingo; we also bought kicks and literally put ourselves into the shoes of our users. The result was a one-of-a-kind project.
Native iOS App Development
UX Research, Persona Modelling, Customer Journey Modelling
Qualitative and Quantitative User Testing
Content Management System
Shipping Tracker Integration