Case study

Sneaker Con

Legit buying and selling.

The brief.

We created a robust ecommerce marketplace app that allowed sneakerheads to securely bid, buy, and sell sneakers from anywhere, anytime. Combining rich, immersive content and NFC technology and bespoke shipping and tracking system, the iOS app has strengthened the brand’s dedicated and loyal user base and neared 100,000 App Store downloads in the first two months.

 

VanUX Awards Winner 2018 ‘Best UX’
VanUX Awards Winner 2018 ‘Best UX for Product’

 

Available for download in the US App Store
'We learned a lot about the value of cultural integration into the UX design process– it adds a layer of authenticity and a voice for the user that is special and unique to this app..."
- Matthew, Director of Product Design

OG digital brand experience.

In addition to creating seamless and functional UX, security was paramount in an industry known for fakes. We worked closely with Sneaker Con to transform their annual event experience, learning from the subject matter experts first-hand, and further elevated their brand and culture for shoes into a winning digital brand experience.

 

Apps built:

2

We built a mobile app experience and complementary content management system for maintaining the backend database of inventory, transactions, and order tracking.

 

Integrations:

6

We integrated with Paypal, NFC, shipping and order tracking, payment gateways, CMS, and social media embeds to create a fully immersive and seamless digital experience for sneakerheads and the team.

From mobile to web.

Utilizing the core workflows within the mobile app to map out the web experience component wasn’t as straightforward as we initially thought. Mobile technology, for example, enables mobile-specific behaviors such as touch gestures and NFC tapping, whereas web requires different resolutions and configuration layouts. Our goal was to map the atomic design structure of the initial mobile design and create a seamless web experience at parity that felt the same on their desktop or coffee table as in their hands.

We did this by reverse-engineering the mobile app. We built the web app version using Sketch iOS and carefully mapped the mobile version above the web view column and grid. You may notice this in some of the web screens where the workflow is actually broken down into smaller organisms within the page and oddly resembles the iOS portrait layout configuration– that’s because it’s built from the same roadmap and architecture.

 

 

Authentic heat with NFC.

To be verified LEGIT, sneakers must be inspected by official Sneaker Con staff and assigned a custom SKU number so that it can be tracked in the database. We took this traditional process and digitalized the system by working with Patrick Riley, Chief Technical Advisor for Sneaker Con to integrate a customized and branded near field communication (NFC) tag for LEGIT Sneaker Con authentication. Now, sneakers can be guaranteed legitimacy and seamlessly traded all within the app. This new digital workflow was then synced to a completely custom-built CMS system that allowed the Sneaker Con team to easily and efficiently update, track, manage all sneaker transactions within the database.

“Cultural integration was the most important facet of this entire project– we had to digitally capture the essence, language, and physical dynamic of a Sneaker Con event, add massive security layers to it and make it as fast-paced and energetic as the trading pit.”

 

The Holy Grail.

A big part of the process was immersing ourselves into the culture. We attended Sneaker Con trading events in NYC to observe and learn how the system worked; talked to sneakerheads and learned their lingo; we also bought kicks and literally put ourselves into the shoes of our users. The result was a one-of-a-kind project.

 

 

Bespoke solutions.

 

Native iOS App Development
UX Research, Persona Modelling, Customer Journey Modelling
UX Design
UI Design
Qualitative and Quantitative User Testing
High-Fidelity Prototyping
AWS
Content Management System
Paypal Integration
NFC technology
Shipping Tracker Integration

 

 

 

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